Garlic Marketing Show

We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process. The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.What You’ll Learn:Pitfalls of SaaS AdvertisingValue of Dumb Questions and Constructive CriticismWin-Loss Program for Aligning Sales and MarketingBest Practices for Persona Development and DifferentiationBenefits of Aligning Sales and Marketing Efforts with Market InsightsConnect wit

In this episode,we tackle the common issues that consultants face when selling, joined by special guest Harry Spaight, the author of 'Selling With Dignity.' This discussion reveals why people hate selling along with strategies to overcome this adversity, shedding light on effective techniques such as selling with dignity and how listening plays an instrumental role in good salesmanship. We bust the myth that sales is purely a numbers game, discuss reasons for not quitting your full-time job prematurely, and identify key skills that effective salespeople possess. To aid your sales process, we introduce tools like video case story and emphasize the role of implementing these tools properly, exemplifying with real-life success stories.What You’ll Learn:The Importance of Selling with DignityMisconceptions of Sales and Overcoming ThemPower of Video TestimonialsThe Lie of Sales Numbers and When to Quit Your Day JobImportance of Resetting Your Sales MindsetNarrowing Down Your Client ListRole of Trust and Relationshi

Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors. This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts. What You’ll Learn:Navigating the Shift in Nonprofit FundraisingHow Nonprofits Can Thrive with Donor-Driven StrategiesUnderstanding the Psychology of GivingThe Critical Role of Value in Nonprofit FundraisingConnect with Greg Warner:Website LinkedinYouTubeResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Dive into a session where Ian Garlic critically examines the strategies behind Green Cardigan Marketing, led by the adept Ashley Robinson. Specializing in organic digital marketing, they've carved a niche in elevating law firms in specialized areas like family, estate, and personal injury law.Imagine applying these expert SEO and marketing techniques to your practice. Picture your firm achieving new heights through tailored strategies proven to boost visibility and growth. Learn from real success stories, and envision engaging your audience more deeply through compelling content that builds trust and establishes your firm's credibility.Expand your digital reach across platforms like YouTube and LinkedIn and see how a robust online presence can position your firm as a leader in the legal domain.Are you ready to take your practice to the next level? Tap into these insights and see how your firm can stand out in a competitive market. Let's make your law firm’s growth and success a reality!

We delve into how Marty leveraged YouTube to skyrocket his agency, Bad Rhino, through strategic video content, even amidst the pandemic chaos. From losing a big contract to clinching major clients, Marty's journey is a testament to the power of targeted video marketing.

Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage. Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.What You’ll Learn:Challenges in B2B marketing that led to creating Marketing MateMarketing Mate as an AI platform for B2B marketingThe LEAD framework for buyer-centric AIPersonalizing AI content for your specific buyer personasExample of a prospect email sequence formatted for AIHaving Marketing Mate handle prompts instead of the userFeeding AI with source data instead of letting it make up factsUsing AI to create consistent messaging across the organizationEnab

Kevin Thompson shares his business journey about how he generated millions in courses through strategic partnerships and the importance of overdelivering value. He discusses his business success through actively nurturing relationships and provides critical insight into his impactful 'Active Appreciation Challenge.' Kevin also shares about his podcast, 'Million Dollar Relationships,' where he gives entrepreneurs a platform to share their most valuable relationships and discuss their impacts on success and growth.What You’ll Learn:How Kevin Thompson Sold $16 Million in a CourseThe Importance of Relationships in BusinessRole of Video Case Stories in Client RelationshipsWhat You Do Not Want in a Strategic PartnershipOverdelivering on Strategic PartnershipsHow Joe Polish Launched Kevins Publishing CompanyThe Most Important Part of the process for Strategic PartnershipsConnect with Kevin Thompson:LinkedinFacebookPodcast Hosted on Acast. See acast.com/privacy for more information.

Do you ever feel like you should ease off the gas when uncertainty hits?

Ready to give your agency's approach a serious upgrade?This week, we're diving into the world of effective business systems with the brilliant Adi Klevit. Forget the old sales funnel vision; we’re talking about transforming your strategies to nurture and convert leads more efficiently than ever. And there’s a special segment on client onboarding that’ll make you rethink how you welcome new clients into the fold, ensuring they feel valued from day one.But that's not all. Adi also sheds light on the importance of agility in your processes, because being able to pivot and adapt is key in today’s fast-paced world. If you’re looking for actionable insights to streamline your operations, boost client satisfaction, and drive growth, you won’t want to miss this episode.Let's level up your agency together!What You’ll Learn:Improving Sales with Systems Over FunnelsStrategic Client Onboarding for Long-Term SatisfactionThe Value of Regularly Updated Business ProcessesBoosting Business Efficiency and Profitability with Sy

Devin Herz, a true wizard when it comes to lighting up trade shows with the latest tech, and Michelle from Christie's Photographic Solutions, who brings over 40 years of capturing moments that make hearts skip a beat.They didn't just share tips; they shared a vision for making trade shows unforgettable. Imagine turning heads with dazzling LED displays, creating snapshots that bridge hearts to brands, and ditching those all-too-familiar giveaways for interactions that truly resonate.We talked about painting stories with digital canvases, adding a sprinkle of fun with gamification, and the magic of planning with a purpose. And those tangible marketing gems for follow-ups? Game-changers.Feeling like your trade show game could use a spark of inspiration? Dive into our full conversation for strategies that promise to turn the ordinary into extraordinary.Let's make those trade show floors buzz with excitement, innovation, and connections that last a lifetime!What You’ll Learn:Innovative Ways to Use Photography in T

In the world of trade shows, Digital Arts Imaging stands as a beacon of expertise with over 25 years in the field. Led by Rob Vernon, this team knows how to elevate your brand. From carefully choosing the right venue to creating eye-catching, color-coded booth designs, they've helped clients double their business in just five years.Specialized in aiding pharmaceutical companies, they offer straightforward messaging and practical giveaways that attendees actually want. Add in automated follow-up sequences and innovative fabric backdrops, and you have a recipe for trade show success that's both effective and manageable. Choose Digital Arts Imaging for your next trade show strategy, and watch your results soar.What You’ll Learn:Essential Strategies for Tradeshow SuccessTwo Critical Questions to Ask for Tradeshow PlanningThe Competitive Advantages of Participating in TradeshowsCrafting a Compelling Narrative on the Tradeshow FloorDesigning a Story-Driven Tradeshow Booth: A Case StudyHow a Travel Agency Achieves F

Mark Porteous, known as “The Soul Connector”, is a Joint Venture Strategist, Affiliate Concierge, and co-founder of the Soul Affiliate Alliance and the Joint Venture Directory. He is a master of relationship marketing and joint ventures, Mark shares his insights on how you can build your coaching, consulting business, and more without spending a ton of money upfront. Mark discusses the value of relationship marketing, including his upcoming event, the Soulful Leadership Retreat in Orlando. Explore why discernment is crucial for effective relationship marketing, how to run successful joint ventures, and how to leverage the JV Directory. This is a must-watch for all those interested in scaling their businesses through strategic partnerships and relationship marketing.What You’ll Learn:Mark’s  Approach to Business and Relationship MarketingThe Value of Joint Ventures and Strategic CollaborationsSecrets to Building Lasting Business PartnershipsThe Concept of Soulful Leadership and the Impact of Retreats 

Join Kyle Walbrun, CEO of EfficientAide, as he tackles the biggest challenges in business development and the crucial role of executive assistants. Discover the secrets to seamless business processes through automation, the impact of podcasts on leadership visibility, and the power of networks in driving leads. Learn the top traits of an executive assistant ideal for EOS frameworks and how to reclaim 7 hours a week for strategic growth.If you’re looking to accelerate your business growth through leverage, definitely check out this video!What You’ll Learn:The Top Three Challenges in Business DevelopmentHow Visionaries Ensure Follow-Through in Business Development InitiativesCrafting Automated Response Systems to Streamline Business ProcessesAmplifying Leadership Visibility: The Power of Podcasts and Executive AssistantsLeveraging Connector Networks for Enhanced Referral-Driven Lead GenerationIdentifying the Three Key Qualities of an Ideal Executive Assistant for EOS ImplementationOptimizing EOS Frameworks with

Are you a small business owner dreaming of big-league marketing without the big-league budget? We've got a secret to share! Tune in to our latest episode of The Garlic Marketing Show, where Ian Garlic sits down with marketing guru Dave Albano to unlock the power of the Fractional CMO.Discover how Dave's strategic mastery can catapult your business into its next growth phase without the full-time executive price tag. It's all about making smarter choices, not more expensive ones.Don't miss out on these golden nuggets of marketing wisdom that could redefine your business trajectory.

In an insightful session with Mickie Kennedy, founder of eReleases, delve into the synergistic use of AI for crafting press releases and the vital role of human touch where AI falls short. Learn to create resonant ChatGPT prompts, differentiate impactful quotes from mediocre ones, and discover the best AI tools for press release writing.Uncover eReleases' strategy for keeping costs low and how a single press release can lead to substantial media coverage. We also explore strategies for gaining local media attention, building out a PR campaign for digital agencies, and how to leverage press success into a compelling "Brag Book" for business development.Don't miss out on these insights to enhance your PR strategy—perfect for businesses looking to make a mark in today's media landscape.What You’ll Learn:Leverage AI to Draft Press ReleasesCraft Captivating ChatGPT QuotesAI Falls Short with Headlines and QuotesPowerful Quotes Give Stories a HookVivid Quotes Beat Generic OnesChatGPT to Brainstorm Release IdeasPromp

Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software.Is your 'About Us' page-turning visitors into customers? Are you effectively projecting the image of a larger enterprise? We dissect the critical website elements that businesses often overlook but desperately need.Plus! Discover the single most important factor that propelled FigPii's success and the essential element your website's above-the-fold area should have.Don't let your site be just another URL lost in the vastness of the internet. Tune in now to make sure your website not only stands out but also delivers on its promises. What You’ll Learn

Bob Shenefelt of Imatter.com shares his journey to rediscover success and find fulfillment as an entrepreneur. Learn how chasing money and prestige left Bob unfulfilled and how gaining clarity on his motivations, strengths, and vision enabled him to create a life of purpose.Bob offers practical tips for entrepreneurs and visionaries to avoid burnout and build businesses that align with what matters through practices like identifying your "why," crafting a written vision statement and joining a peer community. Tune in to gain insight into redefining entrepreneurial success and living your vision.What You’ll Learn:The Power of Why, What, and HowWhy Entrepreneurial Freedom Doesn't Lead to Entrepreneurial FreedomWhy People Are Afraid of Creating a VisionDoctor Doug Brackman, Author of DrivenThe Daily Tool 3:3:1 at IMatterImpostor Syndrome of ProductivityHow to Apply the Visionary ForumWhy It's Lonely to Be a Part of the VisionaryOvercoming the Impostor SyndromeConnect with Bob Shenefelt:Website LinkedIn Book

Learn Proven Book Marketing Tactics from a 40+ Book AuthorWant to effectively market your book? Unlock the secrets inspired by Disney's marketing genius with author Rob Anspach, 40x Book Author / Publisher, Script Writer, Speaker, Personality Disruptor, Fractional CMO, and founder of Anspach Media. In this eye-opening episode, Rob shares tips on self-publishing, pricing strategies, and gaining industry endorsements to boost your book sales.This offers valuable advice for authors looking to promote their books effectively. Learn how to connect with more readers and share your story widely!What You’ll Learn:Challenges of Writing Your First BookSelf-Publishing vs Traditional PublishingConsistent Marketing for BooksGetting Endorsements from Industry ExpertsRepurposing Content into New FormatsPricing Books Above 99 Cents on AmazonThe Power of Tangible Book ExperiencesApplying Disney's Magical Marketing ApproachConnect with Rob Anspach:Website LinkedIn Podcast Rob's books on Amazon: [links to top 3 books]Rob

In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth.

Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives. Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode shines a light on YouTube as a unique organic discovery platform, merging education with entertainment. It's a must-watch for any business looking to sharpen its digital edge.So, if you're ready to unlock the secrets of the digital age and propel your business to unprecedented heights, don't miss this episode. Together, we'll journey through the vast horizons of YouTube, uncovering its treasures one insight at a time. It's not just about being online; it's about thriving online. Join me, and let's transform your digital narrat